Project Overview

Objective-

To evaluate and redesign the Meesho App.

About the app-

Meesho is a social commerce platform. It enables small retail merchants to connect and sell their products effectively via social media channels such as WhatsApp, Facebook, Instagram etc and earn money.

Users-

125 million montly active users.

mostly women who are home makers

Target audience-

Resellers from tier 2 and tier 3 users of age 18-40

Features-

• Product sourcing: Meesho allows users to browse through a wide range of products, including fashion, home decor, and electronics, and select items to resell.
• Order management: Users can track their orders and manage their inventory through the Meesho app.

• Shipping and logistics: Meesho handles the shipping and delivery of products to customers on behalf of the reseller.
  
• Earnings: Users can earn money by reselling products through the Meesho app.
  

Categorising Features-

My Role-

To understand the loopholes in the existing app and to redesign it in a way that covers all the pain points of the existing app.

My Process-

User Research

Heuristic Evaluation

Competitive Analysis

Current information architecture

User Persona

Problem Statement

Affinity Cluster

Information Architecture

Task Flow

EMPATHIZE.

User Research-

To be able to give users what they need and to redesign the app according to that it is very important to empathise with them. We need to understand their way of thinking, feelings and behaviours.

I conducted a survey through Google forms for mix of qualitative and quantitative research. This enabled me to determine statistics and user pain points.

App Reviews-

Pain Points-

• no onboarding screens
• very cluttered visual language
• no zoom in/out feature for product
• too many unnecessary screens while placing order
• repeated unnecessary options on the home

• the products/catalogue images are below average and inconsistent orientation.

• while sharing on whatsapp, images and description is sent separately

• same product images are used by multiple sellers

Heuristic Evaluation-

10 Usabiliity Heuristics

1. When it comes to the Meesho app, the profile icon in the home screen is not clickable and also unnecessary on the home page as there is an account section in the tab bar.
   

2. On the home screen, the

category section gets repeated.

3. Picture Quality and Improper Sizes of Images

4. The product is listed as similar products, but they are the same item. This is of no use to the user and is confusing.

5. Landing page is unused and showcases the same product; there is no option for choosing the color.

6. Placing the icons beside the title looks like clumsy for the users eye.

7. No proper arrangement of title without any structure and it is hard to find the entire product

name.

8. In terms of consistency, there is poor image quality, no proper spacing between the products, which feels clumsy in the UI, and there is no proper structure for titles.

9. Having multiple prices makes

users confused.

10. In My Orders, when I select the "all" category, it should show all my orders, wishlists, returns, etc. But it's only showing the orders I placed.

Competitive Analysis-

Current Information Architecture-

User Persona-

Empathy Map-

User Journey-

Problem Statement-

Meesho's resellers are faced with increased difficulty about not knowing the products to sell/pitch to their customers confidently to make a sale when they are on the Meesho app. Our solution should deliver a way to make them feel confident about discovering, deciding, pitching a product to their customers with confidence.

Goal Statement-

The redesigned Meesho app will make it easier for all buyers, sellers and resellers to confidently browse, hassle-free share products and smoothly make their purchase.

Redesigned Information Architecture-

Figma Prototype Link-

https://www.figma.com/proto/af9jsUWbHdFh320gJEa3h6/Meesho-Redesign?type=design&node-id=8-3&scaling=scale-down&page-id=0%3A1

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